Overview
Digital marketing can be a crucial tool to grow a business. In this course, you will explore what digital marketing is, why it is important, and look at some digital marketing strategies, including display advertising, pay-per-click advertising, search engine optimization (SEO), and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies, and how companies target customers.
Learning Outcomes
- Describe what digital marketing is
- Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimization, and email marketing
- Identify the key features that should be included in a digital marketing strategy
- Explain the benefit and importance of integrating different digital marketing techniques
- Explain why digital marketing is important for businesses
- Explain how the different digital marketing methods can deliver value to businesses
- Describe how businesses can use data to target customers in their digital marketing campaign
Course Curriculum
Week 1 - How to use digital marketing
Introduction to digital marketing
Display and pay-per-click advertising
Week 2 - Digital marketing techniques
- Search engine optimization
- Email marketing
- How to integrate these techniques
