Overview
Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.
Learning Outcomes
- Explain what Social Media is
- Explain what target groups are
- Explain tips for messaging
- Identify Social Media Management tools
- Describe how it can be used to build a brand
- Identify social media channels
- Describe the role of a Social Media Manager
Course Curriculum
Week 1
Week 2
