Overview
Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.
You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.
Learning Outcomes
- Explain what Social Media is
- Explain what target groups are
- Explain tips for messaging
- Identify Social Media Management tools
- Describe how it can be used to build a brand
- Identify social media channels
- Describe the role of a Social Media Manager
Course Curriculum
Explore different types of analytics and why they are important for business
Review the processes, including measuring objectives and outcomes, to continually improve your product or business
- Define segmentation and bench-marking
- Explore five steps to creating a measurement plan
- Learn to apply analytics by looking at some challenges for businesses
- Practice how to start using Google Analytics
