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Localization: Adapting Digital Content to Local Markets

Localization: Adapting Digital Content to Local Markets


This course shows you all the steps a company needs to take when releasing their software or websites in different markets. Industry experts will give you an introduction to localization, the adaptation of digital content to the requirements of a foreign market. This very often includes translation for the target markets with modern translation tools, including machine translation – and the management of translation assets. But it entails a lot more work through the different stages of a localization project that tailors a product to the local consumer. You will also learn about:

  • Setting up and managing localization projects
  • The different project stages of localization projects
  • Defining the scope
  • Cost management
  • Schedule management
  • Quality assurance and control for localization

You will also find out about how to work in the localization industry and learn new skills relevant to localization, software development, digital content and project management.

Equipped with knowledge from this course, you will be able to build your own localization strategy and find the right ways to reach your potential customers, worldwide.

Via Class Central


Coursera provides a world-class learning platform for companies that need to upskill, reskill, and deepskill their talent. With topics ranging from digital transformation and data science to software development and leadership, over 1,800 companies trust the Courserau00a0 platform to transform their talent.


Start Date


5 weeks weeks


50 Students

Skill Level



Course Price

Free USD