While it is well resolved that Account-Based Marketing is the desired approach for today’s B2B marketer, what is less resolved is a grounded understanding as to exactly what the practice is and how to do it in a way that will maximize results.
More than a catchy phrase, a new top ten list, or a checkbox to indicate a task complete, Account-Based Marketing is rooted in a solid foundation of marketing strategy.
82% of ABM programs fail to achieve measurable success. Why is that? How do these deployments diﬀer from the ones that win? Derived through proprietary primary research, this guide is focused on helping marketers around the world plan and deploy the highest performing ABM programs available. This guide helps marketers better understand the case for and best practice in account-based marketing. Marketers can then be armed with the knowledge to buck the trend of failure and tip the odds that they too will develop a high performance-ABM program.