Here’s the deal: at Demand Metric we get to work with a lot of well-known MarTech solution providers. When one of them the leading provider of an innovative B2B digital marketing platform
– revealed to us that they rely heavily on multi-channel campaigns, with direct mail as the tip of the spear for their lead generation, we took notice. They shared that as many as
40% of their leads are captured or inﬂuenced through their tightly integrated direct mail eﬀorts.
The timing of this revelation was serendipitous, as we had just wrapped up the key ﬁndings for this research report, and it added an exclamation point to the results, which this report will share in detail.